Director of Demand Generation

Marketing · Boston, Massachusetts
Department Marketing
Employment Type Full-Time
Minimum Experience Manager/Supervisor

Director of Demand Generation

Creator by Zmags is the industry leader in driving digital experience transformation. We empower brands to turn static and conventional digital content into inspiring end-to-end brand experiences that drive revenue, captivate visitors, expand customer loyalty, and stand out among competitors. Backed by an intuitive, best-in-class platform, and a team of creative innovators in design, Creator brings digital experiences to life through limitless interactive possibilities.


Most importantly, people are at the heart of everything we do. We hire with the intention to provide a collaborative, inclusive, and balanced environment where every individual can bring their best selves to work.


We’re looking for a Director of Demand Generation who will be responsible for the strategy and execution of marketing programs that capture, and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate, and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners. You will work closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue.


Core Responsibilities Include:

  • Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.  
  • Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
  • Creating impactful nurture programs to improve conversion rates from leads to opportunities 
  • Working closely with the Vice President of Marketing for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
  • Overseeing vendor selection and contracts as needed



  • Bachelor’s degree in Business, Marketing, or a related field
  • 5+ years of B2B demand generation experience in SaaS
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • A digital marketing portfolio of produced marketing work

Who we are:

At Zmags we believe that all our employees should love to Work Hard, Have Fun and Give Back. Our benefits include competitively priced medical and dental plans, a well-rounded employer-matched 401k plan, free/discounted benefits and services, and a well-balanced work-life balance that includes generous sick and vacation time. Anyone needing accommodation to complete the interview process should notify the appropriate talent acquisition partner.


It is the policy of Zmags to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity, and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Zmags will provide reasonable accommodations for qualified individuals with disabilities.   

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  • Location
    Boston, Massachusetts
  • Department
  • Employment Type
  • Minimum Experience